Field notes on intelligence that compounds: how it gets injected into every asset, and how every claim gets proven.
AI hallucinations in marketing aren't dramatic. They're subtle claim inflation and invented specifics that slip past a quick read. Here's how self-correcting systems catch them before they ship.
Three months after you set up an AI copywriting tool, your content stops sounding like you. Here's the structural reason it happens, and what actually fixes it.
Every AI tool gives you the same output for the same reason: context starvation. Here's the structural fix.