Terms of Service

1. Agreement

These Terms of Service ("Terms") form a legally binding agreement between you ("Client," "you") and RevFlowLab ("Company," "we," "us") governing your access to and use of the RevFlowLab platform, website at revflowlab.com, and all related services (collectively, the "Service").

By accessing the Service, submitting a Free Diagnosis request, or activating a paid subscription, you confirm that you have read, understood, and agree to these Terms. If you are acting on behalf of a company, you represent that you have authority to bind that company. If you do not agree, you must not use the Service.

2. Description of Service

RevFlowLab is a marketing intelligence platform that combines proprietary AI systems, human operator review, and a continuously improving cross-client intelligence layer to deliver marketing and copy assets to direct-to-consumer brands. The Service includes:

• ›Brand Intelligence & Diagnostics: Structured analysis of your brand's marketing, copy, positioning, and conversion performance.
• ›AI-Assisted Asset Generation: Email sequences, ad copy, landing page copy, product page copy, and related marketing materials - each reviewed by a human operator before delivery.
• ›Competitive Intelligence: Analysis of publicly accessible competitor content and market positioning, performed on your behalf when you submit relevant URLs or keywords.
• ›Search & Content Intelligence (Channel tier+): SEO content briefs, keyword-level market analysis, and structured content outlines derived from publicly available search data.
• ›Performance Attribution: Tracking and reporting on campaign performance tied to specific generated assets.
• ›Strategic Intelligence (Strategy tier+): Competitor monitoring, strategic recommendations, Discovery Variable, and market shift alerts available at higher service tiers.
• ›Free Diagnosis: A complimentary brand diagnostic available to prospective clients.

3. Eligibility & Accounts

• ›You must be at least 18 years of age and have legal capacity to enter binding contracts.
• ›If registering on behalf of a business, you must have authority to bind that business.
• ›You agree to provide accurate, complete, and current account information and to keep it updated.
• ›You are responsible for maintaining the confidentiality of your login credentials and for all activity under your account.
• ›Notify us immediately at badis@revflowlab.com if you suspect any unauthorised access.

4. Free Diagnosis

We offer a complimentary brand diagnostic in which you submit your brand URL and receive a structured report identifying conversion issues and copy failures. The Free Diagnosis:

• ›Is provided at no cost and with no obligation to purchase a paid plan.
• ›Is for informational purposes only and does not constitute a guarantee of any specific outcome.
• ›Requires you to submit a publicly accessible brand URL. By doing so, you confirm you have the right to have that brand analysed.
• ›May be used in anonymised, non-identifying form as an example of our diagnostic capabilities.

5. Subscription Tiers, Fees & Payment

5.1 - Service Tiers

The Service is offered across multiple subscription tiers at different price points, reflecting the scope of deliverables, intelligence features, and strategic capabilities included. Tier details, pricing, and inclusions are described on our pricing page and confirmed in your order or onboarding agreement. Base tiers start from $2,500/month (Operator). Infrastructure and Autonomous tiers are available at custom pricing,see the pricing page or contact us for details.

5.2 - Founding Member Program

Clients who join during the Founding Member Program receive one free month of full Operator-tier access followed by a 12-month price lock at the Operator rate. The following conditions apply:

• ›Free month: The first month of access is provided at no charge with no credit card required. No obligation to continue.
• ›12-month price lock: From month 2 onwards, the Operator rate ($2,500/month) is locked for 12 consecutive months,regardless of future standard pricing increases. After the 12-month lock expires, the subscription renews at the then-current published Operator rate.
• ›Upgrading tiers: Upgrading to Channel, Strategy, or higher tiers will be priced at the then-current published rate for that tier. The locked rate applies to the Operator tier only.
• ›Non-transferable: Founding Member pricing is personal to the subscribing entity and may not be transferred or reassigned.
• ›Lapsed subscriptions: If a Founding Member subscription lapses or is cancelled, the locked rate no longer applies upon reinstatement,standard pricing applies.
• ›Spot limit: The number of Founding Member spots is limited to 15 and may be closed at our discretion without notice.

5.3 - Billing & Payment

• ›Subscriptions are billed on the cycle specified at sign-up (monthly or annual). All fees are in USD unless otherwise stated.
• ›Fees are non-refundable except as expressly stated in these Terms or as required by applicable law.
• ›If a payment fails, we will notify you. Access may be suspended after a 7-day grace period and terminated after 30 days of non-payment.

5.4 - Price Changes

We may adjust pricing for standard (non-Founding Member) subscriptions with at least 30 days' written notice. Continued use after the new pricing takes effect constitutes acceptance.

6. Intellectual Property

6.1 - Your Brand Materials

You retain all intellectual property rights in the brand materials, documents, data, and creative assets you provide to us ("Client Materials"). You grant us a limited, non-exclusive, royalty-free licence to use, process, and reproduce Client Materials solely to provide the Service to you.

6.2 - Delivered Assets

AI-generated marketing assets produced specifically for your account under a paid subscription ("Deliverables") are assigned to you upon delivery and receipt of full payment for that billing period. You may use Deliverables for any lawful commercial purpose without restriction. Note: because our system draws on shared, anonymised niche-level intelligence, we cannot guarantee that underlying structural frameworks will not appear in a similar form in assets produced for other clients. Specific copy and brand-identified content will not be duplicated.

6.3 - Our Platform & Methodology

All rights in the RevFlowLab platform, software, AI systems, intelligence infrastructure, methodologies, aggregated datasets, and system outputs - other than Client-specific Deliverables - remain the exclusive intellectual property of RevFlowLab. You agree not to attempt to reverse-engineer, replicate, or derive the methodology underlying the Service.

6.4 - Feedback

Any feedback, suggestions, or ideas you share about the Service may be freely used by us without obligation or compensation to you.

7. Competitive & Market Intelligence - Client Warranties

By using competitive intelligence features of the Service, you warrant and represent that:

• ›You have a legitimate business interest in analysing the URLs, domains, and keywords you submit.
• ›You are not directing us to collect information from pages that require authentication or are protected by terms of service prohibiting automated access in a manner that would create legal liability.
• ›You will use competitive intelligence outputs only for lawful internal business purposes and not to misrepresent, defame, or unlawfully exploit any third party.
• ›You will not use intelligence outputs to make false or unsubstantiated public claims about competitors.

We reserve the right to decline to process any URL or request that we believe, in our reasonable judgement, poses legal or ethical risk.

8. Human Review Commitment & Service Standards

All AI-generated copy assets and content deliverables are reviewed and approved by a human operator before being delivered to you. We do not deliver raw, unreviewed AI output to clients.

9. The Collaborative Intelligence Network

A fundamental part of how RevFlowLab works is that the system learns across clients. By using the Service, you acknowledge and consent to the following:

• ›Structured correction data,the pattern of errors identified in AI-generated drafts and how those errors were corrected,is logged and used to improve the AI systems that power the Service. This data is stripped of all brand-identifying context before any system-wide use.
• ›Anonymised, aggregated performance signals from your campaigns are incorporated into the cross-client intelligence layer, filtered by niche and content type. Your brand name, copy assets, and competitive intelligence are never included in these aggregates.
• ›At project generation time, the system queries this shared intelligence layer to bias recommendations toward what has been proven to work in your niche and buyer context. This is the primary value driver of the Service,the network grows more accurate with every client that participates.

Network participation is the default and is a condition of the Service. You may not opt out as a preference or privacy choice,the network is how the platform functions. If you have a documented regulatory obligation requiring data isolation, see Section 10.

10. Compliance Quarantine

Clients with documented regulatory obligations that prohibit participation in shared data infrastructure may request a Compliance Quarantine accommodation. This is a regulatory accommodation, not a product feature or privacy option.

• ›Who qualifies: Clients with a documented compliance obligation from counsel or a regulatory body,for example, GLBA (FinTech), HIPAA (HealthTech), or attorney-client privilege constraints (legal services). Preference for privacy alone does not qualify.
• ›What it means: Under quarantine, your account data does not contribute to the cross-client network, and your account does not receive cross-client recommendations. Your drafts are generated using only your own edit history. Recommendation quality is reduced,this is disclosed at onboarding.
• ›How to request: Email badis@revflowlab.com with subject line "Compliance Quarantine Request" and attach written documentation of the regulatory obligation. We will confirm within 5 business days.
• ›No additional fee: Compliance Quarantine does not carry an additional charge. It is not a paid tier feature.

11. Acceptable Use

You agree not to use the Service to:

• ›Violate any applicable law or regulation, including consumer protection, advertising standards, anti-spam, or data protection law.
• ›Publish marketing content that makes false, deceptive, or unsubstantiated claims - regardless of whether those claims appeared in a Deliverable.
• ›Submit brand materials or URLs that you do not have the right to use or analyse.
• ›Attempt to reverse-engineer, copy, or replicate our platform, AI systems, methodology, or intelligence infrastructure.
• ›Resell, sublicense, or white-label the Service or Deliverables without prior written consent. See Section 11.1 for authorised agency and reseller use.
• ›Introduce malicious code, attempt to gain unauthorised access, or disrupt the Service or its infrastructure.
• ›Use the Service for any purpose that creates liability or reputational harm for RevFlowLab.

11.1 Agency & Reseller Accounts

Freelancers, copywriters, and marketing agencies may use the Service to generate Deliverables on behalf of their own clients, subject to the following conditions:

• ›Prior written authorisation required: Agency or reseller use requires written authorisation from RevFlowLab before commencing. Authorisation may be requested by emailing badis@revflowlab.com with subject line "Agency Access Request". A confirmation reply constitutes authorisation.
• ›Responsibility for client data: An authorised agency assumes full responsibility for ensuring it has the right to submit its clients' brand materials to RevFlowLab. By submitting brand materials on behalf of a client, the agency warrants that it has appropriate authority to do so.
• ›Client awareness: Authorised agencies must inform their clients that brand materials submitted on their behalf will be processed by RevFlowLab's AI systems under these Terms and the RevFlowLab Privacy Policy.
• ›One account per agency: An agency may manage multiple client workspaces under a single RevFlowLab account. Each client workspace is subject to the same Terms and data handling policies as a direct client account.
• ›No sub-licensing: Authorised agency status does not permit the agency to grant RevFlowLab access to third parties beyond their own direct clients, or to represent RevFlowLab's platform as their own proprietary product.
• ›Deliverable ownership: Deliverables generated for a client workspace are owned by the agency's client (the brand), not the agency, once delivered and paid for.

12. Compliance with Advertising & Publishing Laws

You are solely and entirely responsible for ensuring that any Deliverables you publish comply with all applicable laws, regulations, platform policies, and advertising standards. This includes, without limitation:

• ›FTC endorsement and testimonial guidelines (US)
• ›ASA Advertising Codes (UK)
• ›Consumer protection and misleading advertising laws in the EU, Australia, and any other jurisdiction
• ›Email marketing laws including CAN-SPAM (US), CASL (Canada), and PECR (UK/EU)
• ›Platform-specific advertising policies (Meta, Google, TikTok, and others)

RevFlowLab generates marketing assets for your consideration. The decision to publish, and all legal responsibility for published content, rests entirely with you.

13. Confidentiality

Each party agrees to keep confidential any non-public information received from the other that is designated as confidential or that a reasonable person would understand to be confidential ("Confidential Information"). This obligation survives termination for 3 years.

Our platform architecture, methodology, AI systems, training approach, and intelligence infrastructure are Confidential Information of RevFlowLab, regardless of any inference you may draw about them from using the Service.

14. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT PERMITTED BY LAW, REVFLOWLAB DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

We do not warrant that:

• ›The Service will generate any specific revenue lift, conversion rate improvement, ROAS, keyword ranking, or any other business outcome.
• ›Deliverables will be free of errors, omissions, or inaccuracies - notwithstanding our human review commitment in Section 8.
• ›Search rankings, competitive positions, or market intelligence outputs will remain accurate over time.
• ›The Service will be uninterrupted, error-free, or available at all times.

15. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL REVFLOWLAB, ITS OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES - INCLUDING LOST PROFITS, LOST REVENUE, LOSS OF DATA, OR BUSINESS INTERRUPTION - ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

IN ALL CASES, REVFLOWLAB'S TOTAL CUMULATIVE LIABILITY FOR ANY CLAIMS ARISING UNDER THESE TERMS SHALL NOT EXCEED THE TOTAL FEES PAID BY YOU IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE CLAIM.

16. Indemnification

You agree to indemnify, defend, and hold harmless RevFlowLab and its affiliates, officers, employees, and agents from any claims, damages, losses, costs, and expenses (including reasonable legal fees) arising from: (a) your use of the Service in violation of these Terms; (b) your violation of any third-party rights; (c) the publication of Deliverables in a manner that violates applicable law; (d) false or misleading information you provide to us; or (e) any third-party URL or data you direct us to process in breach of Section 7.

17. Term & Termination

• ›By You: You may cancel your subscription at any time. Cancellation takes effect at the end of the current billing period. No partial-period refunds are issued unless required by law.
• ›By Us - For Cause: We may suspend or terminate your account immediately upon breach of these Terms, non-payment, or illegal activity, without refund.
• ›By Us - Without Cause: We may terminate for any reason with 30 days' written notice, with a pro-rated refund of any prepaid fees for the period after termination.
• ›Effect of Termination: On termination, your access ceases. Deliverables already paid for and delivered remain yours. Sections 6, 7, 9, 13, 14, 15, 16, and 18 survive termination.

18. Governing Law & Disputes

These Terms are governed by the laws of the jurisdiction in which RevFlowLab is formally registered. Before initiating legal proceedings, both parties agree to attempt good-faith resolution through direct negotiation for at least 30 days. If negotiation fails, disputes will be resolved through binding arbitration, except that either party may seek injunctive or other equitable relief in court to protect intellectual property or confidential information.

19. Modifications to Terms

We may update these Terms from time to time. Material changes will be communicated by email or via notice on the platform, with at least 14 days' notice before taking effect. Continued use of the Service after that date constitutes acceptance.

20. General

• ›Entire Agreement: These Terms and our Privacy Policy constitute the entire agreement between you and RevFlowLab regarding the Service.
• ›Severability: If any provision is found unenforceable, the remaining provisions remain in full force.
• ›No Waiver: Failure to enforce any right under these Terms is not a waiver of that right.
• ›Assignment: You may not assign your rights under these Terms without prior written consent. We may assign ours in connection with a merger or restructuring.
• ›Force Majeure: Neither party is liable for failure to perform due to causes genuinely beyond their reasonable control.
• ›Relationship: These Terms do not create a partnership, joint venture, employment, or agency relationship between the parties.