Terms of Service

1. Agreement

These Terms of Service ("Terms") form a legally binding agreement between you ("Client," "you") and RevFlowLab ("Company," "we," "us") governing your access to and use of the RevFlowLab platform, website at revflowlab.com, and all related services (collectively, the "Service"). RevFlowLab is operated by Friaa Creativity SUARL, a company registered in Tunisia (Gribis, Zarzis 4170, Médenine).

By accessing the Service, submitting a Free Diagnosis request, or activating a paid subscription, you confirm that you have read, understood, and agree to these Terms. If you are acting on behalf of a company, you represent that you have authority to bind that company. If you do not agree, you must not use the Service.

2. Description of Service

RevFlowLab is a marketing intelligence platform that combines proprietary AI systems, automated quality and safety gates, and a continuously improving cross-client intelligence layer to deliver marketing and copy assets to direct-to-consumer brands. The Service is self-serve software: it is operated by you, and no RevFlowLab staff member reviews, edits, or approves your Deliverables. The Service includes:

• ›Brand Intelligence & Diagnostics: Structured analysis of your brand's marketing, copy, positioning, and conversion performance.
• ›AI Asset Generation: Email sequences, ad copy, landing page copy, product page copy, and related marketing materials - each passed through automated brand, claims, and authenticity gates before it reaches you.
• ›Competitive Intelligence: Analysis of publicly accessible competitor content and market positioning, performed on your behalf when you submit relevant URLs or keywords.
• ›Search & Content Intelligence (Channel tier+): SEO content briefs, keyword-level market analysis, and structured content outlines derived from publicly available search data.
• ›Email Sending: Sending campaigns to your own opted-in audience from a domain you own, on every tier, subject to the sending rules and limits in Section 11. You may instead connect your own email service provider.
• ›Performance Attribution: Tracking and reporting on campaign performance tied to specific generated assets.
• ›Strategic Intelligence (Strategy tier+): Competitor monitoring, strategic recommendations, Discovery Variable, and market shift alerts available at higher service tiers.
• ›Free Diagnosis: A complimentary brand diagnostic available to prospective clients.

3. Eligibility & Accounts

• ›You must be at least 18 years of age and have legal capacity to enter binding contracts.
• ›If registering on behalf of a business, you must have authority to bind that business.
• ›You agree to provide accurate, complete, and current account information and to keep it updated.
• ›You are responsible for maintaining the confidentiality of your login credentials and for all activity under your account.
• ›Notify us immediately at badis@revflowlab.com if you suspect any unauthorised access.

4. Free Diagnosis

We offer a complimentary brand diagnostic in which you submit your brand URL and receive a structured report identifying conversion issues and copy failures. The Free Diagnosis:

• ›Is provided at no cost and with no obligation to purchase a paid plan.
• ›Is for informational purposes only and does not constitute a guarantee of any specific outcome.
• ›Requires you to submit a publicly accessible brand URL. By doing so, you confirm you have the right to have that brand analysed.
• ›May be used in anonymised, non-identifying form as an example of our diagnostic capabilities.

5. Subscription Tiers, Fees & Payment

5.1 - Service Tiers

The Service is offered across multiple subscription tiers at different price points, reflecting the scope of deliverables, intelligence features, and strategic capabilities included. Tier details, pricing, and inclusions are described on the pricing page and confirmed in your order or onboarding agreement. Every tier is a published fixed monthly rate; the pricing page carries the current rates and is the authoritative list. Where a rate stated elsewhere differs from the pricing page, the pricing page controls.

5.2 - Billing & Payment

• ›Subscriptions are billed on the cycle specified at sign-up (monthly or annual). All fees are in USD unless otherwise stated.
• ›Merchant of Record: Payments are processed by Dodo Payments, an authorized third-party payment provider that acts as the Merchant of Record for your purchase. Dodo Payments appears on your receipt, invoice, and card statement, and administers billing, sales tax/VAT, and refund processing on our behalf.
• ›Usage-based charges: Email sending beyond your tier's included monthly allowance is billed as overage at the published rate (Section 11.7). Overage is the only usage-based charge in the Service; everything else your tier includes is covered by the fixed monthly fee.
• ›Except as set out in the Refund & Cancellation Policy (Section 5.4) or as required by applicable law, fees are non-refundable.
• ›If a payment fails, we will notify you. Access may be suspended after a 7-day grace period and terminated after 30 days of non-payment.

5.3 - Price Changes

We may adjust pricing for subscriptions with at least 30 days' written notice. Continued use after the new pricing takes effect constitutes acceptance.

5.4 - Refund & Cancellation Policy

This is the Refund & Cancellation Policy referenced throughout these Terms.

• ›Cancel any time: You may cancel your subscription at any time from your account or by emailing us. Cancellation takes effect at the end of the current billing period, and you keep access until then.
• ›No partial-period refunds: Fees already charged for the current billing period are non-refundable on cancellation, except where a non-waivable statutory right requires otherwise.
• ›Free trials: These are provided at no charge and require no payment method, so there is nothing to refund. If you choose not to continue, you are simply not billed.
• ›Termination by us without cause: If we terminate your subscription without cause (Section 18), we refund any prepaid fees on a pro-rated basis for the period after termination.
• ›How refunds are issued: Refunds, when due, are issued through our payment provider to the original payment method. Request a refund from us at badis@revflowlab.com with subject line "Refund Request", or through the payment provider named on your receipt directly.
• ›Statutory rights: Nothing in this policy limits any non-waivable consumer right you may have under the law of your country of residence, including any statutory right of withdrawal in the UK and EU.

6. Intellectual Property

6.1 - Your Brand Materials

You retain all intellectual property rights in the brand materials, documents, data, and creative assets you provide to us ("Client Materials"). You grant us a limited, non-exclusive, royalty-free licence to use, process, and reproduce Client Materials solely to provide the Service to you.

6.2 - Delivered Assets

AI-generated marketing assets produced specifically for your account under a paid subscription ("Deliverables") are assigned to you upon delivery and receipt of full payment for that billing period. You may use Deliverables for any lawful commercial purpose without restriction. Note: because our system draws on shared, anonymised intelligence gathered across our client base - spanning different niches, business models and sub-niches, not only businesses similar to yours - we cannot guarantee that underlying structural frameworks will not appear in a similar form in assets produced for other clients, including clients in your own market. Specific copy and brand-identified content will not be duplicated.

6.3 - Our Platform & Methodology

All rights in the RevFlowLab platform, software, AI systems, intelligence infrastructure, methodologies, aggregated datasets, and system outputs - other than Client-specific Deliverables - remain the exclusive intellectual property of RevFlowLab. You agree not to attempt to reverse-engineer, replicate, or derive the methodology underlying the Service.

6.4 - Feedback

Any feedback, suggestions, or ideas you share about the Service may be freely used by us without obligation or compensation to you.

7. Competitive & Market Intelligence - Client Warranties

By using competitive intelligence features of the Service, you warrant and represent that:

• ›You have a legitimate business interest in analysing the URLs, domains, and keywords you submit.
• ›You are not directing us to collect information from pages that require authentication or are protected by terms of service prohibiting automated access in a manner that would create legal liability.
• ›You will use competitive intelligence outputs only for lawful internal business purposes and not to misrepresent, defame, or unlawfully exploit any third party.
• ›You will not use intelligence outputs to make false or unsubstantiated public claims about competitors.

We reserve the right to decline to process any URL or request that we believe, in our reasonable judgement, poses legal or ethical risk.

8. Automated Quality Gates & Service Standards

Deliverables are produced and checked entirely by automated systems. Before an asset reaches you it passes brand-fit, claims-safety, and authenticity gates that block or flag off-brand copy and risky claims. No RevFlowLab employee, contractor, or agent reviews, edits, or approves your Deliverables, and we make no commitment of human review.

8.1 - Brand-Fit Rework

If a delivered asset does not fit your brand, we will rework it at no additional charge. Tell us what missed at badis@revflowlab.com and we will revise it as part of your current subscription - this rework commitment does not consume a refund and is separate from the Refund & Cancellation Policy (Section 5.4).

9. The Collaborative Intelligence Network

A fundamental part of how RevFlowLab works is that the system learns across clients. By using the Service, you acknowledge and consent to the following:

• ›Structured correction data,the pattern of errors identified in AI-generated drafts and how those errors were corrected,is logged and used to improve the AI systems that power the Service. This data is stripped of all brand-identifying context before any system-wide use.
• ›Anonymised, aggregated performance signals from your campaigns are incorporated into the cross-client intelligence layer, filtered by niche and content type. Your brand name, copy assets, and competitive intelligence are never included in these aggregates.
• ›At project generation time, the system queries this shared intelligence layer to bias recommendations toward what has been proven to work in your niche and buyer context. This is the primary value driver of the Service,the network grows more accurate with every client that participates.

Network participation is the default and is a condition of the Service. You may not opt out as a preference or privacy choice,the network is how the platform functions. If you have a documented regulatory obligation requiring data isolation, see Section 10.

10. Compliance Quarantine

Clients with documented regulatory obligations that prohibit participation in shared data infrastructure may request a Compliance Quarantine accommodation. This is a regulatory accommodation, not a product feature or privacy option.

• ›Who qualifies: Clients with a documented compliance obligation from counsel or a regulatory body,for example, GLBA (FinTech), HIPAA (HealthTech), or attorney-client privilege constraints (legal services). Preference for privacy alone does not qualify.
• ›What it means: Under quarantine, your account data does not contribute to the cross-client network, and your account does not receive cross-client recommendations. Your drafts are generated using only your own edit history. Recommendation quality is reduced,this is disclosed at onboarding.
• ›How to request: Email badis@revflowlab.com with subject line "Compliance Quarantine Request" and attach written documentation of the regulatory obligation. We will confirm within 5 business days.
• ›No additional fee: Compliance Quarantine does not carry an additional charge. It is not a paid tier feature.

11. Email Sending & Deliverability

This section describes the rules that govern sending through the Service, including the specific circumstances in which we will limit or stop it. Read it before you connect a domain. The limits in 11.5 and 11.6 apply from your first campaign, not after a warning.

11.1 - Sending From Your Own Domain

The Service can send marketing campaigns to your own audience from a domain you own ("Native Sending"). It is available on every tier. The requirement is not a plan level: it is that you have added a domain you control and completed DNS verification, so that messages leaving on your behalf are cryptographically signed as yours. Until a domain is verified, nothing sends from it. By verifying a domain you authorise us to send messages on your behalf from it.

You may also connect your own email service provider (for example Klaviyo or Mailchimp) instead, in which case your campaigns leave through your account with that provider and this Section 11 applies only where noted.

11.2 - Your Sending Identity Is Isolated

Each client workspace is provisioned with its own isolated sending account at our delivery infrastructure provider, with its own sending domains and its own delivery reputation, separate from every other client. The practical consequence is in both directions: another client's bad list cannot degrade your inbox placement, and your own list quality determines your results rather than the platform average.

11.3 - Consent Standard

You may only send to recipients who gave you express permission to email them, through a confirmed opt-in. You must be able to produce evidence of that permission for a specific recipient if a complaint is escalated to us or to our delivery provider. Purchased, rented, scraped, appended, and inferred contact lists are prohibited, and so is emailing an address solely because it appears on a public website.

This standard is stricter than the minimum some laws allow. It reflects the acceptable use policy of our delivery infrastructure provider, which binds us and which we pass through to you. You remain solely responsible for the content and legality of your campaigns, including honouring opt-outs and complying with CAN-SPAM, CASL, GDPR/ePrivacy, PECR and any other law that applies to you.

11.4 - Screening At Import

Contact lists are screened when you import them. Malformed addresses, disposable-mailbox domains, and role addresses (such as info@, sales@, and support@) are refused, and you are told which addresses were dropped and why. A list where more than 15% of rows fail this screen is refused in full rather than partially imported, because a list in that condition is characteristic of one that was not collected by the sender.

11.5 - Your Plan’s Sending Volume

Each plan includes a monthly sending volume and a maximum send rate. We pace your sending to stay within both. If a campaign would exceed the volume included in your plan, the remainder is queued rather than dropped, and we tell you before the send begins.

Delivery infrastructure is operated by our sending provider, which manages IP reputation and delivery rates on our behalf. We do not promise a delivery rate, an inbox-placement rate, or a schedule on which a new domain reaches its full volume — those depend on mailbox providers and on the quality of your list, and neither is within our control.

11.6 - When We Will Pause Your Sending

We monitor bounce and spam-complaint rates on every sending domain and will pause sending from a domain when it crosses the thresholds below. These are currently:

• ›Bounce rate at or above 3% on an established domain: sending from that domain is paused.
• ›Spam-complaint rate at or above 0.06%: sending from that domain is paused.
• ›25 bounces or 3 complaints during probation: the domain is stopped before it completes probation.
• ›A single spam-trap hit: sending from that domain is stopped and is not resumed automatically. A spam trap is an address that never opted in to anything, so reaching one is evidence about where the list came from rather than about delivery.
• ›Unverified authentication: a domain whose DNS verification has not completed cannot send at all.

These thresholds sit deliberately below the limits our delivery provider enforces against us, so that a problem is stopped while there is still room to recover it. We may adjust them to keep that margin as provider policies change; a change that makes them stricter is a material change under Section 20 and will be notified accordingly. Recovery from a pause is not automatic: it follows a review of the list and its source. Contact us at badis@revflowlab.com with subject line "Sending Pause Review".

Separately, and rarely, we may pause sending for domains that have not yet completed probation across the whole platform while overall delivery health recovers. Established domains in good standing are not paused in that situation.

11.7 - Included Volume & Overage

Each tier includes a monthly email sending allowance, together with a daily ceiling and a maximum send rate. The current allowances are published on the product page for what you are buying. Messages sent beyond your monthly allowance are billed as overage at the rate shown on that page. The daily ceiling and send rate are operational limits rather than billing limits: exceeding them defers messages to the next window, it does not incur a charge.

11.8 - Suppression & Unsubscribes

Every campaign carries a working unsubscribe link and the one-click unsubscribe headers that mailbox providers require of bulk senders. Addresses that hard bounce, mark a message as spam, or unsubscribe are added to a suppression list and are not messaged again. Suppression applies across the whole platform rather than to one workspace, because a dead or hostile mailbox is dead or hostile for every sender. A recipient who unsubscribes from your campaigns is recorded as having withdrawn consent for your workspace specifically; a hard bounce is recorded as a fact about the mailbox and is not treated as a withdrawal of consent by that person.

If the suppression list cannot be read at the moment a campaign is due to go out, the campaign is refused rather than sent unfiltered.

11.9 - Reply Tracking

If you connect a Gmail account, the Service reads messages in that connected mailbox for the limited purpose of detecting and classifying replies to the campaigns you send, so that follow-ups can be paused and responses surfaced to you. The Service does not move, delete, label, archive, or send mail from your mailbox other than the campaigns you create, and it does not exchange messages with other users' mailboxes.

11.10 - Authorisation & Revocation

You grant only the access required to operate Native Sending and Reply Tracking (DNS records that authorise our delivery provider to sign mail for your domain; for a connected provider, its send capability or SMTP credentials; and, for Gmail, read access used solely for reply detection). You may revoke this at any time by removing the DNS records or disconnecting the account, after which we stop sending and processing for it and delete the stored credentials as described in our Privacy Policy. Records of messages already sent, and the suppression list, are retained as described there.

12. Acceptable Use

You agree not to use the Service to:

• ›Violate any applicable law or regulation, including consumer protection, advertising standards, anti-spam, or data protection law.
• ›Publish marketing content that makes false, deceptive, or unsubstantiated claims - regardless of whether those claims appeared in a Deliverable.
• ›Submit brand materials or URLs that you do not have the right to use or analyse.
• ›Attempt to reverse-engineer, copy, or replicate our platform, AI systems, methodology, or intelligence infrastructure.
• ›Resell or sublicense access to the Service itself, or represent the platform as your own proprietary software. Reselling and white-labelling Deliverables is permitted - see Section 12.1 for authorised agency, freelancer, and reseller use.
• ›Introduce malicious code, attempt to gain unauthorised access, or disrupt the Service or its infrastructure.
• ›Use Native Sending or any RevFlowLab-managed sending for cold outreach, unsolicited bulk messaging, or to message purchased, rented, scraped, appended, or inferred contact lists. The consent standard that applies is in Section 11.3.
• ›Circumvent, or attempt to circumvent, the sending limits in Section 11 - including by spreading one audience across multiple domains or workspaces to obtain more than one probation allowance, or by re-adding a domain that has been paused or stopped.
• ›Use the Service for any purpose that creates liability or reputational harm for RevFlowLab.

12.1 Agency, Freelancer & Reseller Accounts

Freelancers, copywriters, and marketing agencies may use the Service to generate Deliverables on behalf of their own clients, and may resell those Deliverables, subject to the following conditions:

• ›Authorisation: Agency, freelancer, and reseller use is authorised by these Terms on acceptance. No separate written approval is required, and no application is needed. We may withdraw authorisation for a specific account that breaches these Terms.
• ›White-label delivery is permitted: You may deliver Deliverables to your clients under your own brand, in your own name, and at your own prices, without identifying RevFlowLab as their source. You are not required to disclose your use of the Service to your clients, except as set out in "Client awareness and data authority" below.
• ›But the platform is not yours to claim: You may not represent the RevFlowLab platform, software, or underlying technology as your own proprietary product, license or resell access to the Service itself, or grant any third party access to your account beyond your own direct clients. The distinction is between the output, which you may sell as your own work, and the software, which you may not.
• ›Client awareness and data authority: You assume full responsibility for ensuring you have the right to submit your clients' brand materials and any personal data to RevFlowLab, and you warrant that you have that authority. Where you submit personal data relating to your client's customers or contacts, you must ensure your own agreement with that client permits processing by a third-party service provider on their behalf. See Section 13 of our Data Processing Agreement, which governs that chain.
• ›Anonymised learning applies to client workspaces: The anonymised, aggregated learning described in Section 9 and in our Privacy Policy applies to workspaces you operate on behalf of clients. You warrant that your agreement with each client permits this. No client content, brand identity, or personal data enters that layer - only statistical patterns.
• ›One account, many client workspaces: You may manage multiple client workspaces under a single RevFlowLab account. Each workspace is subject to the same Terms and data handling policies as a direct client account, and workspaces are kept separate from one another.
• ›Deliverable ownership: Deliverables generated for a client workspace are owned by your client (the brand) once delivered and paid for, and you are responsible for assigning them onward under your own agreement with that client.

13. Compliance with Advertising & Publishing Laws

You are solely and entirely responsible for ensuring that any Deliverables you publish comply with all applicable laws, regulations, platform policies, and advertising standards. This includes, without limitation:

• ›FTC endorsement and testimonial guidelines (US)
• ›ASA Advertising Codes (UK)
• ›Consumer protection and misleading advertising laws in the EU, Australia, and any other jurisdiction
• ›Email marketing laws including CAN-SPAM (US), CASL (Canada), and PECR (UK/EU)
• ›Platform-specific advertising policies (Meta, Google, TikTok, and others)

RevFlowLab generates marketing assets for your consideration. The decision to publish, and all legal responsibility for published content, rests entirely with you.

14. Confidentiality

Each party agrees to keep confidential any non-public information received from the other that is designated as confidential or that a reasonable person would understand to be confidential ("Confidential Information"). This obligation survives termination for 3 years.

Our platform architecture, methodology, AI systems, training approach, and intelligence infrastructure are Confidential Information of RevFlowLab, regardless of any inference you may draw about them from using the Service.

15. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT PERMITTED BY LAW, REVFLOWLAB DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

We do not warrant that:

• ›The Service will generate any specific revenue lift, conversion rate improvement, ROAS, keyword ranking, or any other business outcome.
• ›Deliverables will be free of errors, omissions, or inaccuracies - notwithstanding the automated quality gates described in Section 8.
• ›Search rankings, competitive positions, or market intelligence outputs will remain accurate over time.
• ›The Service will be uninterrupted, error-free, or available at all times.

16. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL REVFLOWLAB, ITS OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES - INCLUDING LOST PROFITS, LOST REVENUE, LOSS OF DATA, OR BUSINESS INTERRUPTION - ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

IN ALL CASES, REVFLOWLAB'S TOTAL CUMULATIVE LIABILITY FOR ANY CLAIMS ARISING UNDER THESE TERMS SHALL NOT EXCEED THE TOTAL FEES PAID BY YOU IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE CLAIM.

17. Indemnification

You agree to indemnify, defend, and hold harmless RevFlowLab and its affiliates, officers, employees, and agents from any claims, damages, losses, costs, and expenses (including reasonable legal fees) arising from: (a) your use of the Service in violation of these Terms; (b) your violation of any third-party rights; (c) the publication of Deliverables in a manner that violates applicable law; (d) false or misleading information you provide to us; or (e) any third-party URL or data you direct us to process in breach of Section 7.

18. Term & Termination

• ›By You: You may cancel your subscription at any time. Cancellation takes effect at the end of the current billing period. No partial-period refunds are issued unless required by law.
• ›By Us - For Cause: We may suspend or terminate your account immediately upon breach of these Terms, non-payment, or illegal activity, without refund.
• ›By Us - Without Cause: We may terminate for any reason with 30 days' written notice, with a pro-rated refund of any prepaid fees for the period after termination.
• ›Effect of Termination: On termination, your access ceases. Deliverables already paid for and delivered remain yours. Sections 6, 7, 9, 14, 15, 16, 17, and 19 survive termination.

19. Governing Law & Disputes

These Terms are governed by the laws of Tunisia, where RevFlowLab is currently registered, without regard to conflict-of-laws rules. We may establish an affiliated entity in another jurisdiction (for example, the United Kingdom) and assign these Terms to it under Section 21. If we do, we will give notice under Section 20, and from the effective date of that assignment the governing law will be that of the new contracting entity's jurisdiction.

Before initiating legal proceedings, both parties agree to attempt good-faith resolution through direct negotiation for at least 30 days. If negotiation fails, disputes will be resolved through binding arbitration, except that either party may seek injunctive or other equitable relief in court to protect intellectual property or confidential information.

20. Modifications to Terms

We may update these Terms from time to time. Material changes will be communicated by email or via notice on the platform, with at least 14 days' notice before taking effect. Continued use of the Service after that date constitutes acceptance.

21. General

• ›Entire Agreement: These Terms and our Privacy Policy constitute the entire agreement between you and RevFlowLab regarding the Service.
• ›Severability: If any provision is found unenforceable, the remaining provisions remain in full force.
• ›No Waiver: Failure to enforce any right under these Terms is not a waiver of that right.
• ›Assignment: You may not assign your rights under these Terms without prior written consent. We may assign ours in connection with a merger or restructuring.
• ›Force Majeure: Neither party is liable for failure to perform due to causes genuinely beyond their reasonable control.
• ›Relationship: These Terms do not create a partnership, joint venture, employment, or agency relationship between the parties.