Four tiers. One compounding system.
Every tier is the same system switched on further: everything below it, plus more channels, higher volume and more automation. A fixed monthly rate, cancel any month, and nothing you build resets or gets taken away when you move up.
We build. The full engine at entry volume.
Fixed rate, cancel any month. Everything you build carries up the ladder.
A freelance copywriter, a design tool, and a basic email platform, briefed and managed separately.
Typical market cost: $3,000-$6,000/mo
Strategy and Infrastructure are visible and priced but not open yet; join the waitlist and everything you build on Operator or Channel carries over.
Anyone selling direct to the person who uses it
Nothing here assumes you ship anything. The buyer behaves the same way across a supplement, an app, a course and a subscription, so we market to them with the same system.
Physical products
Apparel, supplements, skincare, home, hardware. Margins and repeat-purchase behaviour feed every brief.
Apps and software
Install, activation, upgrade and win-back sequences, plus the pages that sell them.
Courses, memberships, communities
The launch sequence, the sales page, and one position held across all of it.
Subscriptions and services
Coaching programs and anything renewed or billed monthly. Retention, renewal and reactivation are the funnel.
Every feature, every tier
Every capability we sell is its own row, none behind a click. The highlighted column follows the tier you picked above.
Every feature, every tier.
Every capability is its own row. Read across a row to see how it scales tier by tier.
Operator $2,500/mo | Channel $5,000/mo | Strategy $10,000/mo | Infrastructure $20,000/mo | |
|---|---|---|---|---|
| Creative engine | ||||
| Email briefs / mo (A/B assets) | 40 (80) | 80 (160) | 160 (320) | 320 (640) |
| Landing pages / mo | 20 | 40 | 80 | 160 |
| Image ad units / mo (4-format assets) | 20 (80) | 40 (160) | 80 (320) | 160 (640) |
| SMS messages written / mo | 25 | 50 | 100 | 200 |
| Video scripts / mo | 10 | 20 | 40 | 80 |
| Motion ads rendered / mo | 3 | 6 | 12 | 24 |
| SEO / AEO / GEO articles / mo | 20 | 40 | 80 | 160 |
| SEO decay watch (auto-refresh flags) | ✓ | ✓ | ✓ | ✓ |
| Creative Leap (bold on-brand alternative) | ✓ | ✓ | ✓ | ✓ |
| Grade my copy (free 0–100 scoring) | ✓ | ✓ | ✓ | ✓ |
| AI sales page / storefront builder | Single page | Single page | Multi-page | Multi-page |
| Landing page CRO score (0–100 + fixes) | — | ✓ | ✓ | ✓ |
| Trust signal analysis | — | ✓ | ✓ | ✓ |
| Proof Vault (rights-cleared testimonials, quotes, screenshots) | ✓ | ✓ | ✓ | ✓ |
| Your real proof placed inside pages and emails, never invented | ✓ | ✓ | ✓ | ✓ |
| Hosted-page A/B test, with the engine deciding the winner | — | ✓ | ✓ | ✓ |
| SEO intent engine | ||||
| Article clusters produced / mo | 20 | 40 | 80 | 160 |
| Search intent decides the article's structure, not just a label | ✓ | ✓ | ✓ | ✓ |
| Competitor-alternative keyword mining | — | ✓ | ✓ | ✓ |
| SERP gap analysis feeding the brief | — | ✓ | ✓ | ✓ |
| Rank + organic CTR per article, measured weekly | ✓ | ✓ | ✓ | ✓ |
| Answer box ownership (whether one exists, and who holds it) | ✓ | ✓ | ✓ | ✓ |
| AI answer engine citations, with the probe count behind each one | ✓ | ✓ | ✓ | ✓ |
| Every article covers a subtopic the top 10 miss | ✓ | ✓ | ✓ | ✓ |
| Commission research on any search you care about | ✓ | ✓ | ✓ | ✓ |
| Sitemap and robots.txt served on your own domain | ✓ | ✓ | ✓ | ✓ |
| Your real proof placed inside the article | ✓ | ✓ | ✓ | ✓ |
| Refresh verb: alter, merge, retire, or hold, with the reason | ✓ | ✓ | ✓ | ✓ |
| Internal links proposed and reapplied on every render | — | ✓ | ✓ | ✓ |
| Technical check before publishing, and a sweep after | — | ✓ | ✓ | ✓ |
| Referring domains that actually send you readers | — | ✓ | ✓ | ✓ |
| Two of your articles chasing one search: we merge or retire one | ✓ | ✓ | ✓ | ✓ |
| CRM + customer success | ||||
| CRM + customer success | — | — | ✓ | ✓ |
| Unified customer record (one profile per person) | ✓ | ✓ | ✓ | ✓ |
| Tags & notes | ✓ | ✓ | ✓ | ✓ |
| Purchase history + revenue per customer | ✓ | ✓ | ✓ | ✓ |
| Consent & suppression status | ✓ | ✓ | ✓ | ✓ |
| Customer timeline (opens · clicks · purchases · pages) | — | ✓ | ✓ | ✓ |
| Lifecycle stage (new · loyal · going quiet · lapsed · VIP) | — | ✓ | ✓ | ✓ |
| RFM scoring (recency · frequency · monetary) | — | ✓ | ✓ | ✓ |
| Segment membership per customer | — | ✓ | ✓ | ✓ |
| Import your list (HubSpot · Salesforce · your ESP) | ✓ | ✓ | ✓ | ✓ |
| Pulse surveys: NPS, and detractors routed to at-risk | ✓ | ✓ | ✓ | ✓ |
| Micro-moment nudges | — | — | ✓ | ✓ |
| Customer-success interventions, actioned not just flagged | — | — | ✓ | ✓ |
| Lifecycle transitions become proposed plays | — | — | — | ✓ |
| Predicted LTV per customer | — | — | ✓ | ✓ |
| Churn risk score | — | — | ✓ | ✓ |
| Account health score | — | — | ✓ | ✓ |
| Cohort membership | — | ✓ | ✓ | ✓ |
| Retention curve by cohort | — | — | ✓ | ✓ |
| Replenishment / renewal timing | — | — | — | ✓ |
| VIP identification + win-back automation | — | — | — | ✓ |
| Funnels & journeys | ||||
| Connected funnels from proven playbooks | ✓ | ✓ | ✓ | ✓ |
| Edit / delete a funnel | ✓ | ✓ | ✓ | ✓ |
| Timed / drip funnels | ✓ | ✓ | ✓ | ✓ |
| Conditional routing (branch on behavior) | — | — | ✓ | ✓ |
| Funnel analytics | — | — | ✓ | ✓ |
| Drop-off detection on hosted pages | — | ✓ | ✓ | ✓ |
| Intelligence | ||||
| Shared learning engine (proven patterns → your brand) | ✓ | ✓ | ✓ | ✓ |
| Own-site grounding (your live site → every asset) | ✓ | ✓ | ✓ | ✓ |
| Brand DNA hard gate | ✓ | ✓ | ✓ | ✓ |
| Per-client correction memory | ✓ | ✓ | ✓ | ✓ |
| Prediction accuracy board | ✓ | ✓ | ✓ | ✓ |
| Asset diagnostics (why it won / lost) | ✓ | ✓ | ✓ | ✓ |
| AI Consultant | ✓ | ✓ | ✓ | ✓ |
| Decision Stream: one action inbox across every channel | ✓ | ✓ | ✓ | ✓ |
| Customer quotes promoted into reusable proof | ✓ | ✓ | ✓ | ✓ |
| Voice-of-Customer mining (angles + objections) | — | ✓ | ✓ | ✓ |
| Conversion diagnostics (in-product) | — | ✓ | ✓ | ✓ |
| Consulting tab | — | — | ✓ | ✓ |
| Offers & revenue | ||||
| Margin-safe offer suggestions | ✓ | ✓ | ✓ | ✓ |
| Per-offer unit cost + price editor | ✓ | ✓ | ✓ | ✓ |
| Purchase & payment ingestion (Shopify) | ✓ | ✓ | ✓ | ✓ |
| Offer-experiment engine | — | Logging | Full catalog | Full + win-back |
| Abandoned checkout recovery | — | ✓ | ✓ | ✓ |
| 3-tier attribution + LTV | — | — | ✓ | ✓ |
| Marketing P&L (MER · ROAS · CAC · payback) | — | — | ✓ | ✓ |
| Sending & distribution | ||||
| Native sending on your own domain | ✓ | ✓ | ✓ | ✓ |
| Or connect your own (Klaviyo · Mailchimp · Omnisend · ActiveCampaign) | ✓ | ✓ | ✓ | ✓ |
| Included sending capacity / mo | 200,000 emails | 500,000 emails | 1,500,000 emails | 4,000,000 emails |
| Daily sending ceiling | 40,000 | 80,000 | 200,000 | 500,000 |
| Peak send rate | 10 / sec | 25 / sec | 50 / sec | 100 / sec |
| Hosted pages + native blog + opt-in capture | ✓ | ✓ | ✓ | ✓ |
| Claims safety gate (blocks risky claims) | ✓ | ✓ | ✓ | ✓ |
| Subscriber segmentation | ✓ | ✓ | ✓ | ✓ |
| Segment rule builder (edit · rename · delete) | ✓ | ✓ | ✓ | ✓ |
| Send-time optimisation | ✓ | ✓ | ✓ | ✓ |
| Frequency / fatigue guard | ✓ | ✓ | ✓ | ✓ |
| List sunset: dormant contacts split three ways | ✓ | ✓ | ✓ | ✓ |
| Sending health: what is wrong, and the verb that fixes it | ✓ | ✓ | ✓ | ✓ |
| Pulse block on your hosted pages | ✓ | ✓ | ✓ | ✓ |
| Multi-channel cascade (email → SMS) | — | ✓ | ✓ | ✓ |
| Audience Play (per-segment: what / channel / when) | ✓ | ✓ | ✓ | ✓ |
| Auto-publish to your blog (WordPress / Shopify / Ghost) | ✓ | ✓ | ✓ | ✓ |
| Multi-domain orchestration | — | — | ✓ | ✓ |
| UTM attribution + monthly report | ✓ | ✓ | ✓ | ✓ |
| Export your data (contacts · audiences · funnels · assets) | ✓ | ✓ | ✓ | ✓ |
| Automation | ||||
| Master Agent (autonomous campaigns) | — | — | — | ✓ |
| Autonomous paid-media manager | — | — | — | ✓ |
| Affiliate & influencer program | — | — | — | ✓ |
| Localization | — | — | — | ✓ |
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